User Focus with Heatmaps in 360 Videos


Stockholm or Remote


About Advrty

Advrty is developing a revolutionary brand advertising platform for Virtual and Mixed Realities. Our unique method to define, deliver, experience and measure ads in these new realities has the potential to globally disrupt traditional media ad spend and will play a crucial part in the monetization of games and apps in these new digital experiences.

At Advrty you get an opportunity to work in a startup environment with an experienced team focused on the technologies and digital behaviors of tomorrow. Doing a master thesis together with us is possible both at our office and remotely. We are located at Embassy, a VR-focused business hub in the very heart of Stockholm city. Projects requiring specific hardware are suitable for students with opportunity to join us at the office for the whole or a part of their project.

About the Thesis

In recent years it has been common to both produce and consume 360 video. Most consumers today experience it from handheld devices such as smartphones or tablets. However, the most immersive experience of 360 videos are consumed using a VR HMD, where the video surrounds you and creates the illusion of being present at the place and time where it was captured. This thesis investigates how users are focusing their attention in a 360 video. This data is interesting to the creators of the video and could eventually result in guidelines for how to capture 360 videos in general. To visualize the user focus, development and capturing of a heatmap video which can also be displayed as a layer on top of the 360 video.


Unity C#
3D graphics
Linear Algebra
Virtual, Augmented & Mixed Reality

VR HMD (HTC Vive, Oculus Rift CV, Samsung Gear VR, Google DayDream, Google Cardboard etc)


Sista ansökningsdag
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